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The Montgomery County VA Regional Tourism office was founded in 2011 and exists to promote and develop the local tourism industry to increase visitor spending, tourism tax revenue, and local hospitality and tourism related employment throughout the county. The office serves as the official Destination Marketing Organization for Blacksburg, Christiansburg, and Montgomery County. The tourism program’s vision statement is to be the premier mountain destination for travelers seeking unique recreational experiences in an area rich with natural resources, history, culture, and vibrant communities. Through partnerships, education, and local engagement, the office is able to work towards achieving the vision and mission effectively and sustainably.