About Us

Learn All About Us

The Montgomery County VA Regional Tourism office was founded in 2011 and exists to promote and develop the local tourism industry to increase visitor spending, tourism tax revenue, and local hospitality and tourism related employment throughout the county. The office serves as the official Destination Marketing Organization for Blacksburg, Christiansburg, and Montgomery County. The tourism program’s vision statement is to be the premier mountain destination for travelers seeking unique recreational experiences in an area rich with natural resources, history, culture, and vibrant communities. Through partnerships, education, and local engagement, the office is able to work towards achieving the vision and mission effectively and sustainably.

 

There are two main advisory boards for the tourism office, which hold regular, public meetings. For information on meeting dates, please see Montgomery County’s official calendar of events. To view minutes and agendas, please click the links below.

 

Staff

Samantha Livesay

Executive Director
[email protected]

Evan Hull

Marketing Coordinator
[email protected]

Emma Cook

Tourism Coordinator
[email protected]

 

 

 

 

#GoToMontVa

Share your #GoToMontVa experiences with us!
Virginia wine, live music, and core memories! @blacksburgforkandcork is ready to welcome you and your family to @historicsmithfield this Saturday!

Purchase your tickets today!

#GoToMontVA #VirginiaIsForLovers #VisitNRV
Get your garden started at @crowsnestgreenhouses!

Explore all the plants, and keep an eye out for some furry friends along the way!

Make your next core memory! Plan your stay today!

#GoToMontVA #VirginiaIsForLovers #VisitNRV
This year's first Christiansburg Farmers Market was fantastic! 

In town and looking for fresh produce, artisan crafts, or baked goods? Swing by the market any Thursday from 3 p.m. to 7 p.m. through October 29 at the Christiansburg Huckleberry Park Playground Pavilion!

Make your next core memory! Plan your visit today!

#GoToMontVA #VirginiaIsForLovers #VisitNRV
Join us in Blacksburg for Downtown After 5 from 5 p.m. to 8 p.m. on May 29! Live music, local shopping, the region's best restaurants, and much more!

#GoToMontVA #VirginiaIsForLovers #VisitNRV
We're home to the Best of Virginia! 🍔🎨🍩🍻

@virginialiving announced Southwest Virginia's best tourist attractions, events, restaurants, and more in their recent "Best of Virginia 2026" edition! 

Visit the link in our bio to see all the winners from Blacksburg, Christiansburg, and Montgomery County, VA! You may just find the spot to make your next core memory!

#GoToMontVA #VirginiaIsForLovers #VisitNRV
@playabowlsblacksburg is bringing the beach to the Burg! 🥤

Healthy fruity flavors to refresh from the summer heat! With free parking in downtown Blacksburg, make it your go-to stop for a quick pick-me-up during your busy day exploring the region.

Make your next core memory in Blacksburg, Christiansburg, and Montgomery County, Virginia! Plan your stay today.

#GoToMontVA #VirginiaIsForLovers #VisitNRV
Make Your Next Core Memory in Blacksburg, Christiansburg, and Montgomery County, VA! 

Mountain biking trails, live music, and breweries await! Plan your stay today!